Faster site performance with reduced client load
As all scripts and tags on the Server-Side GTM container live in the cloud, this will mean less JavaScript needs to be executed in the browser.
As all scripts and tags on the Server-Side GTM container live in the cloud, this will mean less JavaScript needs to be executed in the browser.
Each Server-Side GTM container offers its own endpoint which is where all HTTP requests are sent to, to be processed by the Server-Side GTM container. This endpoint can be mapped with a custom subdomain, sharing the same domain as your site. This means that any cookies set by Server-Side GTM will be in first-party context.
With the introduction of the Client entity, the Server-Side GTM container has complete control over the incoming measurement data as well as the outgoing HTTP requests to different vendor endpoints. Every request can be processed differently, modified and cleaned for sensitive information before being sent to a vendor collection endpoint.